Brand it Report
Highlights-
Name of the event- brand it
Date of the event- 22/11/2020, Sunday
Platform – google meet
Organised by- Finshala the finance club of P.G.D.A.V eve college.
No of person attended- 20 (final round)
Event co-ordinators – Research and editorial head- Hemant Bisht
Secretary – Anjali Priya
Event judges- Prof. Dr. Anita Bajaj
Prof. Dr. Sonika Nagpal
Finshala the finance club of P.G.D.A.V eve college organised an online event brand it on 22nd Nov 2020
The event was based on creating a new brand out of given industries or product line. Event took place in two rounds preliminary and final. Where round 1 held through google form and 15 deserving participants were shortlisted on the basis of their marks for round 2. In which only 7 turned up for final presentation. Set of rules were already communicated to the participants after first round the rules were as follows
1. Every participant was given a product line or a Product Industry and participants are supposed to create a Product or a Brand out of it. given the product industries, Jewellery, Liquor, Sanitary Pad, Paint, Chocolate, automobile, Shampoo, Detergent, Soft drink, Social Media app, Perfume and Deodorants, Mobile Phone, Medical Industry, Watches, Skin Care.
2. Product must be related to the product line or the Product Industry only. It should be unique and there shouldn't be any similar product existing in the market.
3. The participants was given 1 hour as whole to create their products.
4. After 1 hour they had asked to join back on google meet, maximum of 5 minutes were given to each participant to present their product
5. The presentation must include:
•Brand name, Logo •Tagline •USP i.e. unique selling proposition •Marketing mix along with marketing strategy as whole
6. The judgement were done on the basis of overall impact of product, creativity and presentation.
7. Decision of judges was final and binding.
Results of the competition were as follows
First prize: Umang Kumar
Second: Zaid Ishrat
Third: Ritika Aggarwal
Special mention: Vaibhav Aggarwal
Event winded up with the vote of thanks by Hemant Bhist.
