DR. SARIKA SHARMA

 

Name- Dr. SARIKA SHARMA Affiliation- P.G.D.A.V. College (Eve.), University of Delhi
	Designation and Department: Assistant Professor, Department of Commerce
	Education and Training: ●       Ph.D. in Commerce from Banaras Hindu University, Varanasi. ●       M. Com. from Mahatma Gandhi Kashi Vidyapith, Varanasi. ●       B. Com (Hons.) from Mahatma Gandhi Kashi Vidyapith, Varanasi. ●       MBA in Self-Management and Crisis Management from Annamalai University.
Contact info- Ph: +91-9582056962 Email: sarikasharmadu@pgdave.du.ac.i n	Teaching experience: 13 Years Areas of Interest: Human Resource Management and Organizational Behaviour
Achievements: 1.      Obtained Gold Medal for holding Ist position in M.Com. Examination. 2.      Life Membership of Indian Commerce Association. 3.      Life Membership of Indian Accounting Association. 4.      Life Membership of Youth Empowerment Research Association (YERA), A Biannual Peer Reviewed and Refereed International Journal of Business and Social Studies. Research Publications:   1.      Sustainable Development and Women Empowerment in Rural Areas in Context of Beti Bachao and Beti Padhao Abhiyan: A Case Study of Varanasi District of Uttar Pradesh has been published in Journal of Emerging Technologies and Innovative Research, Vol-10 Issue 12, Dec-2023, ISSN :2349-5162.   2.      Self - Reliant India A Fulcrum for India's Sustainable Growth: A Review of Resource Management and Self Reliance in The Context of Sustainable Development has been published in IRJMETS, vol -5, May -2023, ISSN: 2582 – 5208.

 

3.      An Analysis of Guerrilla Marketing Impact in New Delhi has been Published in Insight Plus A peer- reviewed, Bi-annual, Multidisciplinary, Research Journal of Humanities, Social Science &Sciences, Vol-7&8, 2021, ISSN: 2394-5559.

 

4.      “Sustainability of Organization During and Post Pandemic” has been published in HERMENUTICS- A Biannual Peer Reviewed and Refereed International Journal of Business and Social Studies, Vol.11, No.02, September, 2021, ISSN: - 2231-6353.

 

5.      National Education Policy 2020: A Critical Evaluation has been published in GENIUS, An International Multidisciplinary Half Yearly Research Journal, UGC listed journal, Vol- IX, January 2023, ISSN: 2279-0489.

 

6.      “Hospitality Exchange in Social Network: With Special of Couch Surfing in India” has been Published in Third Eye A Journal of Business Review ( A Bi – Annual Refereed Journal of Himachal Pradesh Technical University , Vol – VII , No. VII, July 2020. , ISSN No: 2319-3476.

 

7.      “GST Impact on Indian Consumer Market: A Study of FMCG Sector” has been published in RESEARCH JOURNEY, Multidisciplinary International Peer Refereed and Indexed Journal, Special Issue –XXVII (A), January -2018, ISSN :- 2348 – 7143.

 

8.      Present Scenario of Cash to Cashless Economy: Issues and Challenges after Indian Demonetisation” has been published in HERMENUTICS- A Biannual Refereed International Journal of Business and Social Studies, Vol.07, No.02, Special Issue 2017, ISSN: - 2231-6353.

 

9.      Social Ethical Issues on Green Marketing Initiative: A Global Outlook” has been published in (INSPIRA), Journal of Modern Management and Entrepreneurship, A National Quarterly Refereed Journal, Vol.4, No.03, July 2014, ISSN: 2231-167X.

 

10.  Human Resource Management in Retail Sector: An Introduction”, has been published in Review

Journal of Philosophy and Social Science ISSN: 0258-1701, Volume xxxiv 2009.

 

11.  Indian Railways: Information Technology Innovation in Passenger Services” has been published in Commerce and Business Studies, issue 2, volume 1, July 2008 (BI –Annual Journal of Economic Commerce and Management) ISSN: 0974-1879.

 

12.  Emerging Trends of FDI in India: A Global Outlook” has been published in Research Journal of Philosophy and Social Sciences, ISSN: 0048-7325, Volume xxxiv 2008.

Chapter Published in Edited Book: •            Chapter in “Banking and Financial Scenario in India” has been Published in Global Vision Publishing House, 20, Ansari Road, Daryaganj, New Delhi-110002. (INDIA), ISBN: 987-81-8220-771-4, in the year ,2016. •           Chapter in “Integrated Marketing Communication and its Tools” on Contemporary Issues in Marketing, has been Published in Global Vision Publishing House, 20, Ansari Road, Daryaganj , New Delhi-110002.(INDIA), ISBN : 978 - 81- 8220- 775-2 , in the year ,2016.

Conferences-Seminars Presentations:   1.      Paper presented as Key note speaker in International Multidisciplinary Conference on “Information Technology &Marketing: An Emerging Need for Business Growth and Sustainability”, Organized by S.S.G Pareek P.G. Girls College, Jaipur, 6th Jan – 2023.   2.      Presented a paper entitled ‘Impact of Artificial Intelligence on Employment in India: A Review of Current state and Future Opportunities’ organized by Department of Commerce in Association with Indian Accounting Association, Sagar Branch, Dr. Hari singh Gour Vishwavidyalaya, Sagar on 18th March, 2023.   3.      Presented a paper entitled ‘Empowering India through Artificial intelligence and Digital Marketing: A Critical Review", 73rd All India Annual Conference of India Commerce Association and International Seminar organized by Dr. Babasaheb Ambedkar Marathwada University, Aurangabad on 22 Dec. 2022.   4.      Presented a paper entitled ‘Emerging Trends in Accounting: An Overview of Blockchain Technology’ in 44th All India Accounting Conference and International Seminar on Accounting Education and Research organized by JiwajiUniversity, Gwalior on 29 oct. 2022.   5.      Paper Presented on the topic entitled “HRD and Sustainable Development: An Indian Perspective” in National Conference on Human Resource Development, Organized by Faculty of Commerce, BHU in Association with Indian Council of Social Science Research (ICSSR), Ministry of Human Resource Development (MHRD), New Delhi during February 14-15, 2015. 6.      Paper presented on “Impact of Globalization on Indian Markets: An Emerging Issues” in All India Commerce Conference, Organized by Faculty of Commerce, University of Lucknow, held on November 11 – 13, 2016. 7.      Paper presented on “Accounting as Strengths in Business Prospects” on International Seminar in All India Accounting Conference, organized by Panjab University, Chandīgarh (India), held on December 5 – 6, 2015   8.      Paper presented on “Role and Contribution of Indian Railways in Service Sector” in 60th All India Commerce Conference on 27-29, December 2007, organized by Department of Commerce, Osmania University, Hyderabad. 9.      Paper presented on “Marketing for Services: A Strategic Approach to Tourism & Travel Services in India International Conference cum Workshop on Sustainable Entrepreneurship Development Organized by Hemvati Nandan Bahuguna Garhwal University on 28 April, 2017. 10.  Paper Presented on “Role of MSMEs in Indian Economic Development” in National Seminar,

organized by Department of Management Studies, Himachal Pradesh on 27 Nov. 2016. 11.  Paper presented on “Corporate Governance& Ethical Behaviour: An India Perspective. Organized by Department of Commerce, Himachal Pradesh University, Shimla & Boardof Studies Institute of Chartered Accountant so India (ICAI) on 25 Sept. 2015 12.  Paper presented on “Impact of Creative Accounting on the Job Performance of Accounting Professionals: An Indian Perspective” on International Seminar in All India Accounting Conference, Organized by Department of Commerce, University of Lucknow, Lucknow (U.P.), India, held on November 8 – 9, 2014

Faculty Development Programme- 1.      One Week Faculty Development Programme on “Qualitative and Quantitative Research Methods Using SPSS” Organized by Department of Commerce, Daulat Ram College, University of Delhi, Delhi, from December 1-7, 2016. 2.      One week Faculty Development Programme on “Learning Management System - Moodle ", Organized by Department of Applied Economics, St. Johns's College, Agra in association with IIT Bombay from 8 June – 14 June, 2020. 3.      One week Faculty Development Programme on “Psychological Skills for Effective Teaching and Learning ", Organized by Teaching Learning Centre, Ramanujan College, University of Delhi, Ministry of Education, PMMMNMTT from 14 August – 20 August, 2021. 4.      Two- week Refresher Course on “Managing Online Classes & Co – creating MOOCS 8.0", organized by Teaching Learning Centre, Ramanujan College, University of Delhi, Ministry of Education, PMMMNMTT from 4 September – 18 September, 2021.