Department of Commerce and Economics: Dr. SONIKA NAGPAL

NAME- Dr. SONIKA NAGPAL

Designation and Department:

Assistant Professor, Department of Commerce

Education and Training:

· Ph.D in Commerce from Mewar University in 2018

· UGC NET-JRF (Commerce) in July 2006

· M.Com from Delhi School of Economics, University of Delhi in 2005

· Bachelor of Education (B.Ed) from Guru Gobind Singh Indraprastha University in 2003

· B.Com (H) from Satyawati College, University of Delhi in 2002

Contact info:

Email:sonikanagpal@pgdave.du.ac.in

Teaching Experience: 16 years Areas of Interest: Marketing and Laws

Research Publications:

· A research paper titled ‘Omni-channel Retail: The Nuances of Channel Choice and Switch Behaviour’ in Tecnia Journal of Management Studies, Volume 17, No. 2, October 2022 – March 2023, ISSN: 0975-7104.

· A research paper on ‘Chatbot for Educational Services: Confirmation and Assessment of Quality Dimensions’ in IITM Journal of Business Studies, April, 2022. ISSN: 2393- 9451, pp 41-49.

· A research paper on ‘Impact of Pandemic Communication on Brand-Specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category’ in Journal of Creative Communications, Dec 2021. ISSN: 0973-2594, pp 1-17.

· A research paper on ‘Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms’ in Global Business Review, May 2020, ISSN: 0973-0664, pp 1-14.

· A research paper on ‘Green attributes and Customer-based Brand Equity: Synthesis and Examination of Banking Service’ in NMIMS Management Review, XXXVIII(2), 2020. ISSN: 0971-1023, pp 93-109.

· A research paper on ‘User Generated Communications: Understanding the Content

Factors, Motivation to Share and Purchase Intentions of Travel Consumers’ in JIM Quest, Vol. 13, No. 1, Jan-June 2017, pp 90-98.

· A research paper on ‘Sustainability through Going Green: An Empirical Study of Service Firms’ as first author with Dr. Garima Gupta in ‘EFFULGENCE’, a Bi-Annual Journal of Management , ISSN: 0972-8058, Vol. 14 (2), July-December, 2016, pp 37-48.

· A research paper – ‘Changing Paradigms of Competition Legislation in India’ in ‘Shodh Sanchar Bulletin’, a Quarterly Journal, ISSN: 2229-3620, Vol.- 4(13), Jan–Mar 2014.

· A research paper on ‘Value Added Telecom Services: Examining the Impact and Linkages’, a Bi-Annual Multidisciplinary Journal, as a co-author with Dr. Garima Gupta

, in JIM QUEST, Vol. 10 (1), Jan – June 2014, ISSN NO. 0975-6280, pp 1-5.

· A research paper – ‘Analysis of Consumers’ Response towards Green Products’, as a Co

– author with Dr. Garima Gupta, Published in ‘CARE Journal of Management’, an Annual Journal, ISSN: 2249-2216, Vol. 3, Nov, 2013, pp 1-6.

· A research paper – ‘Green Banking Strategies and Initiatives in India: A Conceptual Framework’ in ‘Asia Pacific Journal of Marketing and Management Review’, ISSN: 2319-2836 Vol.3 (1), Jan 2014.

· A research paper on “Impact of Mobile Value Added Services on Sustained Growth”, International Journal of Marketing, Financial Services and Management Research, ISSN: 2277-3622, Vol. 3(3), Mar 2014, pp 49-55.

· A research paper on ‘Green Management Practices and Sustainable Development: a Conceptual Framework’, as a sole author in ‘Asia Pacific Journal of Marketing and Management Review’, ISSN: 2319-2836, Vol. 3(4), April 2014, pp 134-145.

· A research paper on ‘Drivers for Corporate Social and Environmental Reporting in India: A Conceptual Framework’, as conference proceedings of Mewar Management Conference, organised by Mewar Institute of Management on May 31, 2014, ISBN NO. 81-88920-10-X, pp 187-191.

Research Paper Presentations:

· Presented a research paper titled ‘Sustainable Consumption and Eco-Friendly Options: Learning from Consumer study’ in an International Conference organized by Vivekananda Institute of Professional Studies during 23^rd-24^th January 2020.

· Presented a research paper on ‘Green Marketing Practices and Financial Sustainability: An Assessment of Select Service Firms’ in a two-day International Conference organised by Shyam Lal College, University of Delhi on March 16-17, 2016.

Research Projects:

· A research Project titled ‘Understanding Omnichannel Shoppers: A Study of Purchase

and Channel Switching Behaviour’ as Co-PI granted by Institute of Eminence, University of Delhi on Aug 31, 2022.

· A research Project titled ‘Chatbot Application in Digital Learning Environment: A Quantitative assessment of attributes and Outcomes’ as Co-PI to Institute of Eminence, University of Delhi in June 2022.

Faculty Development Programs and Workshops Attended:

· Participated in a two week Interdisciplinary Refresher Course on Advanced Research Methodology organized by Teaching Learning Centre, Ramanujan College, University of Delhi from 21 Nov- 5 Dec, 2023 and Obtained Grade A+.

· Participated in a four week Faculty Induction/Orientation Programme organized by Teaching Learning Centre, Ramanujan College, University of Delhi from 20 Sep- 19 Oct, 2023 and Obtained Grade A+.

· Participated in a one week FDP on Design Thinking and Innovation organized by Mahatma Hansraj Faculty Development Centre from 11-18 Sep, 2023.

· Participated in a two-day online workshop on ‘The New Age Consumers- Rights and Protection’ organized by Mahatma Hansraj Faculty Development Centre, University of Delhi from 17-18^th Feb 2023.

· Participated in a one week FDP on Incubation, Entrepreneurship and Innovation organized by Mahatma Hansraj Faculty Development Centre from 28 Nov- 4 Dec, 2022 and Obtained Grade A+.

· Participated in a two-day online workshop on National education Policy (NEP) 2020: A paradigm Shift in Education sector organized by Mahatma Hansraj Faculty Development Centre on 6-7^th June 2022.

· Participated in a one week online FDP on Research Paper Writing Based on Qualitative Research organized by Institute of Advanced Studies in Education, Sardarshahr, Rajasthan from 7-13 June, 2021

· Participated in a workshop on Blended Learning and LMS organized by Sri Sri University on June 20, 2021.

· Participated in a one-day online workshop on Advanced Proofreading Skills for Research Manuscripts organized by Mahatma Hansraj Faculty Development Centre 20 Nov, 2021.

· Participated in a one week online workshop on SEM-PLS Analysis using Smart PLS organized by Research Shiksha from 25 May-30 May, 2020.

· Participated in a one week online workshop on Advanced Structural Equation Modeling organized by Research Shiksha from 15-19 June, 2020.

· Participated in a one week FDP on Research Methodology and Technology Led Paradign Shift in Teaching and Learning Process organized by PGDAV College (eve) from 4-12 Aug, 2020.

· Participated in a one day FDP on Developing Skills for Academic Research Publications in High impact Journals organized by Delhi Institute of Advanced Studies on 12 Oct 2019.

· Participated in a Faculty Development Programme on advanced MS-Excel, organized by

Dyal Singh College, University of Delhi, on 29^th Sep, 2018.

· Participated in a Workshop on ‘Unfolding Goods and Services Tax’, organized by Faculty of Management Studies, University of Delhi, held on Sep 9, 2017.

· Participated in a Faculty Development Programme on Structural Equation Modeling (SEM), organized by PGDAV College (Eve.), held on 4^th March, 2017.

· Participated in a Capacity-Building Workshop on e-content creation in Commerce, organised by ILLL, University of Delhi, held on 3 Feb, 2016.

· Participated in a FDP on ‘Research Essentials Using SPSS, MS-Word, Zotero and EBSCO’ held from 10-14 April, 2014 organized by Bharati Vidyapeeth Deemed University.

· Participated in an ICT Workshop for Capacity Building of Delhi University Staff, organised by ILLL, University of Delhi, held from 10 Nov-22 Dec, 2009.

· Participated in a Familiarization Programme on “Cost Accounting Standards” organized by The Institute of Cost and Works Accountants of India on 11^th May, 2010.

· Participated in a Workshop on IFRS organized by Ramanujan College in association with ICAI on 20^th April, 2011.

· Participated in a National workshop on Revised Schedule VI to the Companies Act 1956 organized by Ramanujan College on 1^st March 2013.

Awards and Achievements

· National Teacher Award conferred by International Council for Education, Research and Training (ICERT) on Sep 13, 2023.