ZEST- The Marketing and Consumer Awareness Club
Report- Feb 24, 2021
‘Zest’, the Marketing Club of the college was formed in 2018, with the main objective of providing information and insights in to the paradigm of research and the contemporary issues and trends in the area of Marketing. In furtherance of this objective, the club organized two virtual competitions for the students on Feb 24, 2021. The program started with the formal welcome note by Dr. Anita Bajaj, the convenor of the Marketing Club. She acquainted the attendees with the major idea behind organizing these competitions. The events were organized with a student-centric approach and the main objective was to broaden their understanding of various Marketing concepts and provide a platform where they can apply their knowledge and sharpen their skills, she said. She then invited Dr. R.K. Gupta, Principal of the college to bless the students with his words of wisdom. He congratulated the club for being one of the most vibrant and dynamic clubs of the college and appreciated the initiative of organizing such student-centric programs which help in polishing the managerial and leadership skills of the students and contribute to their holistic development.
Hemant Bisht, the host of the event then started the first competition i.e. ‘Re-engineering brands’ which was based on the concept of case studies and aimed at sharpening the analytical reasoning of the students. The participants had to take up a failed product or a brand and re-engineer and re-strategise it so as to design a new viable marketing strategy. A total of five students participated and all made their best efforts to present their ideas through PPTs but the first position was bagged by Shashank Srivastava from B.Com (H) Ist year. He took up a Chinese bike named ‘OFO’ which was launched in India in the year 2017 but failed to establish itself due to various faulty marketing strategies. He also provided some suggestions which the company would have adopted for establishing itself successfully.
Looking at the growing importance of digital and social-media marketing, particularly during these testing times of pandemic, the second event ‘Meme-o-nomy’ was designed, which aimed at adding some fun element to the concept of digital marketing. Both the competitions were open for the students of the entire college but a wide participation was seen particularly in this event. The participants were asked to create memes on a very pertinent topic- ‘Online classes’ and all the entries were good but only three entries were judged as the best and were awarded prizes.
The program concluded with the valuable suggestions from the judges and a formal vote of thanks by Dr. Sonika Nagpal, a member of the club.
